Some companies know they have a real difference; something tangible that keeps customers raving about them. But they just can’t pin it down. We helped uncover the real philosophy that this health and fitness company had, before creating a brand that did it justice, and a platform to amplify it.
Our first brand workshops built a positioning and distilled the company’s wellness and mental health USP’s; it’s great when these things are part of the founder’s vision, just waiting to be teased out!
Our next job was a naming workshop, and securing the decided-upon name; which involved a little url-wrangling and negotiation with the person who already owned what we wanted! But the very singular vision of the founder meant that graphic language and tone of voice kind of created itself!
With such a fast-moving and modern brand this had to start with video and social media strategies including Facebook events promotion. Only then moving on to merchandise, advertising, and other digital applications.
Co-creating the website where customers could book Head First Fitness classes was a joy (who can say that for a website project!). Customers can now access an exercise library, or simply get expert advice with a few clicks!