Truly innovative products are rare. And making potential customers take notice of one demands a healthy dose of education in the brand strategy. This thread then runs from naming through identity to creative lead generation campaigns.
Many talk of innovation, but Embed truly embodies it with their vision to lead the market with their game-changing product within 7 years. Our journey began with immersing ourselves in the future-focused realm of car programming, attending workshops, conducting market research, and interacting with an award-winning company recognised by the Queen for innovation.
Informed by our insights, we crafted a robust brand strategy report which defined the product's unique selling points, value proposition, and benchmarks for success. The first task? Naming. After a collaborative process, we unveiled: OmniBooter.
Next, we developed a comprehensive product identity, from collateral templates to brand assets tailored for digital interfaces, and formulated a targeted LinkedIn advertising strategy. It's user-friendly and backed by Embed's rigorous, process-driven foundation, ensuring optimum protection.
OmniBooter's standout feature is its ability to seamlessly combine speed, security, flexibility and value. Our LinkedIn campaigns highlighted its unparalleled ability to merge off-the-shelf with customisable solutions, revolutionising software engineers' aspirations. Embed’s passion and expertise are palpable, and the trajectory of OmniBooter is only upwards.