Modern Money

Modern Money are a special kind of financial expert – they’ve proven that they care, resulting in retaining many Holland park clients for 25 years; a rare thing in financial services. Their brand didn’t reflect this uniqueness, so I got the opportunity to work with their retained marketing expert to bring it to life.

MM’s unique slant on advice is that they have selected the right kind of macro and micro expertise mixed with a very personal touch. This means advice is never generic and that returns are reflective of the clients real aims. Our experience meant that we could help create a new brand to reflect this real focus on the end client. After creating the new brand brand we produced guidelines for other agencies to follow, art directed their first lot of photography, and produced all deliverables for them, culminating in design and recommendations for their web presence.

“David and his team provided us with a much revitalised, and contemporary presentation of our brand – quite a challenge for a traditionalist like me.  Reflecting on a unique position within financial services whilst staying true to core values was a tricky brief for our brand and we are thrilled with the outcome. Our clients – mostly HNW individuals – have warmly received it too”.

Marcus Paine, Managing Director – Modern Money