Strategic Innovation

This is an example of a project where I worked with the business from the ground up in order to achieve their aims; to stand out in the innovation space, and so capitalise on their partnerships and their amazing innovation processes.

First we did initial workshops together to discover the essence of this highly skilled and specialist company; their raison d’être and their aims. This included ascertaining their personality, values, vision, strategy, all about their target customers, and their intended place in the market.

The insights gained from this meant that USP’s, positioning and a solidified vision could be created. From this we can create a strategic template for communication going forward; a brand wheel. This is the benchmark we produce with most branding projects or integrated campaigns which ensures that anything we create is successful in targeting the same overall aim.

“For several years we have struggled to create a simple and compelling brand identity for our business – despite several attempts. Until we met David.  In our line of business, we deliver our own creative workshops and we know a good facilitator when we see one. A pleasure to work with. I would have no hesitation in recommending him and his team.”

Paul Frobisher – Director / Innovation Consultant – SI