Anew
This project has resulted in the creation of a brand that better reflects the talented marketing team at Anew; both their ambitions for growth and their extensive offer to the financial and luxury sectors.
This project has resulted in the creation of a brand that better reflects the talented marketing team at Anew; both their ambitions for growth and their extensive offer to the financial and luxury sectors.
What we did
After distilling a direction with the team at Anew, I then created a word marque that could capture a very modern version of tradition. Evoking a minimalist sense of luxury, the logo and approach to design is flowing but crisp. I then developed an accompanying graphic language which was varied enough to express them to a wide variety of markets by creating a bank of bronze objects on a diesel blue ground – evoking professionalism, attention to detail and gravitas.
The client's view
“David perfectly reflected our brand’s core values of distinctive, contemporary relevance by creating a brand identity that presents us in a fresh, impactful and visually arresting way. As brand consultants, our own visual identity is something that is often remarked upon and we are always pleased to say that our brand presentation is much admired. Moreover we really enjoyed working with David: he has great ideas, combined with a high level of professionalism".
Jane Paine, Partner – Anew
