SHPT, was a brand owned by former professional rugby player Sacha Harding. As his brand grew, he recognised a typical growth challenge of the brand revolving around his own name and personality. Sacha wanted to remove that link, whilst upping the company’s branding game.

What better time to do that than when they were moving into the delivery of new fitness programs and also into new premises.

We explored new naming routes and working with Sacha and his team created a name that enabled him to have his cake and eat it – so to speak. SHPT became SHIFT. 

SHIFT was launched in a new gym space without the loss of any clients numbers and in fact became a more recognisable brand that enabled SHIFT to grow membership numbers considerably. The new brand ID was created with the flexibility to accomodate all services and activities from Yoga to Weight Training to Apparel.

Adding flexibility to an already strong brand.