Behaviour change is a tricky arena, because it’s so vast. One minute it’s about highly creative ways to change, and the next it’s complex data-led social enterprise. We helped this brand bridge that gap.
We helped to carve a unique brand for the Behaviour Business in a rapidly evolving market. It was our job to capture their strength in psychology and data science, but also the masses of creativity they use to drive change.
Building on the idea that 'a leopard can change its spots', we fulfilled the client’s need for a graphic device that would enable them to tell the story of the transformative power of behavioural insights.
With a lively palette inspired by the founder’s passion, the brand is relatable, symbolising the everyday nature of human behavior through everyday items.
Our approach was a refreshing deviation from their competition, skillfully blending science and creativity to ensure stand out and avoid dull communication!