Head First Fitness
We helped this health brand to uncover their real, unique philosophy and create a brand that did it justice.
In initial discovery sessions it was soon obvious why this amazing Health & Fitness company was already enjoying unique success. Our job was to distill exactly what they were doing right and amplify it for growth.
What we did
Our first brand workshops built a positioning and distilled the company’s wellness and mental health USP’s; it’s great when these things are part of the founder’s vision, just waiting to be teased out! Our next job was a naming workshop, and securing the decided upon name; which involved a little url-wrangling! We moved straight into the marque and the graphic language to express a very singular vision. With such a fast-moving and modern brand this had to start with video and social media strategies including Facebook events promotion. Only then could we move on to merchandise, advertising, and other digital applications.
Finally we co-created an on-brand website experience, where customers could book Head First Fitness classes, access an exercise library, or simply get expert advice!
The client's view
“I started this process wanting a new logo and a nicer website and realised very quickly that what I was getting was so much more than that. I hadn’t fully understood what it meant for your brand to be working as well as it could, but now I do and it’s invaluable. Real Branding have created a brand that I’m really proud of; it stands out from all the other national personal training brands because it looks more professional and sums up what I offer; what my unique perspective is. “
“In addition, David’s advice on how to approach clients and get them to engage with what I have to say has moved my business to the next level. My communications are now aimed squarely at all the right audiences and geared towards attracting and converting them. I always knew I had a good product to offer but David has helped me find a way of expressing that to my clients and given me confidence in a strategy to go for more opportunities, greatly enhancing my visibility to my target audience.”
Kirsty Franco – Founder
